Strategic advisory for decisions whose outcomes are not yet determined.
Built on long experience across institutional, public-interest, and venture contexts.
We engage where early framing shapes what becomes possible later.
Plenty Group works on decisions whose consequences unfold over years rather than quarters. Our contribution is usually to the framing — how a problem is defined, which actors count, what the decision is actually about. The answer to a badly framed question tends to be a worse answer.
We work closely with a small number of clients at a time. Engagements are scoped to the specific decision at hand, not to a retainer or a roadmap, and sized so that our time is spent on the part of the problem where outside judgement changes the result.
Problem Definition
Where how a problem is defined matters more than how quickly it is solved.
Structural Decisions
Where small design choices produce outsized downstream effects.
Long-Term Soundness
Where a decision has to hold up as the context around it changes — new actors, new mandates, new incentives.
Proposal writing
Full proposal writing for competitive EU funding calls — Part B drafting, work package design, consortium positioning, and budget construction. We write the proposal end to end, from the first framing conversation to the submission-ready draft. Where delivery capacity is needed in the consortium, we can bring in Plenty Nexus, a sibling NGO that specialises in EU project delivery, so the proposal we shape is the project that actually runs.
Opportunity identification
Assessing where and when to commit. Funding calls, strategic openings, and partnership windows arrive faster than most organisations can track. We help identify which of them are worth pursuing and which are not — based on fit with the organisation's direction, not on whether the deadline is open.
Strategic advisory
Longer engagements on decisions that will shape an organisation's direction — institutional positioning, capital design, governance structures, and dual-use considerations where civilian and defence applications meet. Where the decision itself is what the client is buying, not a document describing it.
Plenty Group works at the two ends of the research-to-application arc. At the start, we help frame the decision, write the proposal, and set up the consortium. Later, we work on governance, commercialisation, and how results move from the project into use — policy, market, or end-user uptake.
Our engagements span research organisations, public-interest institutions, early-stage ventures, and initiatives that sit between them. What connects them is distance from operating routine — the questions that have to be decided before the machinery of delivery can do its work, and the questions that return once the delivery is done.
The middle — project delivery itself — we don't do. That work is carried by Plenty Nexus, a registered NGO we work alongside. Where a consortium needs both the front-end shaping and the delivery capacity, the two organisations can be brought in together.